Hi There,

Olympus Imaging Singapore kindly invited me to help out with their launch of the E410/510 to the press & dealers on 26 Apr 07. A number of Olympus- using pro photographers were there to help out as well. I was to ensure the 410s were set up properly for the attendees and in between, managed to get a few shots for Mytikas to share :-)



For some @ Mytikas : The Highlight of The Launch :-)


Kim makes last minute checks prior to launch start


Contemporary string & percussion performers help jazz up the morning ... the heavy & sudden rain delayed the arrival of some guests


String Performer I


String Performer II


Interesting tamborine performer paired with the classical strings


Performers coordinating an end to their finale prior to opening presentation


'Tommy' Nagashima-san, GM, Asia Middle East Business Group welcomes the audience






'Tommy' Nagashima-san officially unveils the E410/510, a motorised platform raises both units to the limelight


The E410 & E510 pair


Up next, the EP-1 mockup with next generation of SWD, supertelephoto zoom & 2x teleconverter is unveiled


Keith Low, product manager takes to the stage to detail the new products


Keith shows the slots occupied by the 3 DSLRs for 2007. I was thinking 'special' would apply to all three :-)


Keith


Slide showing 510 from various isometric angles & dimensions, makes good computer wallpaper :-) A little bit of Kim's photo appears in a plasma display at right


Two travel photographers, Kim & Kristen & invited for a cofee table chat with MC posing questions about their travel experiences with the E-system & later in using the 410 & 510 on trial.


Kristen waving one of a series of publications that featured her works


More prominent publications from travel photographer. Their works were made to DVD wide screen slide show (courtesy of Kim) & showcased at several plasma screens in DXO


Kim describes his experiences with using the 410


Kim listens attentively


... ponders for an answer


Kim's turn to talk


Olympus shares their marketing plans I


Olympus shares their marketing plans II


E1 successor mockup under glass, paired to a 12-60SWD ZD


Another view.


The ZD50-200 SWD mockup, shooting with the oldie but goodie ZD50-200, I can't help notice how compact in length the new lens is. I was hoping to trade-places of mine with the unit under glass ... but then, we won't have pictures to share here :-)


Cheers,

wow... cool pic.. the event bigger thn msia... i think

wah............. do we know the RRP price ?

Thanks for sharing the pics chancy... do you any any clear close ups of the new E-1 or the pics are delibrate to keep some info under wraps ?

Hello Bariq,

Well, there're a few factors. The opportunity I had of taking close ups was when I was needed to help with the event, so the images were mostly taken afar. The harsh lighting used to showcase the mockups did not help with the lighting. Some angles brought up too much reflection & diminished details and so weren't worth the take.

All I can say is all of the set are mockups. So I'd be happy to share my observations of them offline. But I can say that the girth of the lenses are pretty large, the 14-35 on the far left is a hefty lens indeed, and so is 70-300, but considering the reach, it's asking very little from your shoulders. The size of the new additions does help to highlight how dimunitive the 410/510 is :-)

I'm afraid that's all the pics I have of the cameras.

Cheers,

bariq wrote (View Post): › Thanks for sharing the pics chancy... do you any any clear close ups of the new E-1 or the pics are delibrate to keep some info under wraps ?

Hi There,

If I may, Tommy Nagashima-san in his presentation, pointed to a page which illustrates the Olympus people behind the Oly magic. It's at

http://www.olympus-esystem.com/dea/

To quote:
"“To enable reliable, trouble-free operation in adverse outdoor conditions, we also spared no effort in ensuring that virtually all ZUIKO DIGITAL lenses are highly resistant to dust and moisture. Focusing speed and precision were also a priority, as well as the ability to make fine manual adjustments after autofocusing has been achieved."

Topic "Passion for Best". Do note there're two pages per topic, so use the next nav button on the bottom of the page.

BTW: I love the portraits in monochrome :-)

Cheers,

Nice nice. Can't wait to see the real thing.

Thanks for the very good coverage. Same here, can wait to see all those new products.

Hello Selamatlzh,

That is a valid question to ask. None has been provided officially during the launch (strange) but even stranger is to read from CS is that MS Color has already obtained stocks for sale. It is a very strange feeling to shoot using a preproduction set during launch while the same day, production version is already hitting retail.

BTW: Oly SG has not replied to my enquiries on your behalf as yet ... ah well.

Cheers,

selamatlzh wrote (View Post): › wah............. do we know the RRP price ?

Hi There,

Word just came in from Olympus SG. RCP for the E410 available in single lens kit format is SGD1,299/-

Availablility is immediate as of yesterday Quantities limited.

Cheers,

chancy wrote (View Post): › Hello Selamatlzh, That is a valid question to ask. None has been provided officially during the launch (strange) but even stranger is to read from CS is that MS Color has already obtained stocks for sale. It is a very strange feeling to shoot using a preproduction set during launch while the same day, production version is already hitting retail. BTW: Oly SG has not replied to my enquiries on your behalf as yet ... ah well. Cheers, selamatlzh wrote (View Post): › wah............. do we know the RRP price ?

chancy wrote (View Post): › RCP for the E410 available in single lens kit format is SGD1,299/-

Great price... psst how much is for 510 (estimated also can hehe)

Hi Bariq,

I sought to enquire about the 510 together with the 410 but Oly says that's TBA, hence I left that out in my response :-)

Cheers,

bariq wrote (View Post): › chancy wrote (View Post): › RCP for the E410 available in single lens kit format is SGD1,299/- Great price... psst how much is for 510 (estimated also can hehe)

thanks chancy for the coverage!

thanks for the info chancy

50-200mm look tempting

cheers:
kenjii